The visual identity for MARUTAKE was created to balance the company’s long-standing Japanese heritage with a clean and contemporary presence suited to the modern day.

The symbol is built around the Japanese character “武”, retaining its distinctive structure while simplifying and refining its lines. Enclosing the form within a circle creates a visual connection to traditional Japanese crests and seals, while maintaining a strong, minimal appearance.

A red seal is used as a subtle accent, introducing an additional reference to Japanese visual culture. Rather than simply reproducing a traditional aesthetic, the identity reinterprets its underlying values in a form that feels relevant and enduring today.

Overview
Traditional Japanese heritage reinterpreted through a contemporary visual identity.