For JUNE5TH, I created a logo that brings together African sisal hemp and the traditional Japanese asa-no-ha motif to express the brand’s philosophy.

The radiating sisal leaves represent the vitality of natural materials and the growth of the brand. At the centre, two overlapping hemp leaves symbolise the connection between people, materials, craftsmanship and culture, creating new value through their relationship.

The composition also draws on the balanced structure of Japanese family crests, combining a sense of tradition with a contemporary minimal aesthetic. Every detail was carefully refined so the identity could be reproduced clearly and consistently across embroidery, labels, packaging and other applications.