The visual identity for HAZUKI KNIFE was designed to reflect the precision and craftsmanship associated with Japanese knife culture, while maintaining a contemporary character that feels natural within an international market.

The symbol uses a sharp, streamlined form to suggest the precision and edge of a kitchen knife. Combined with a circular structure, the mark becomes compact, distinctive and easy to recognise across a range of applications.

The HAZUKI name was chosen for its concise, memorable sound and subtle connection to Japanese language and culture. The overall identity was developed to communicate professionalism, reliability and refined craftsmanship, with flexibility across knife engraving, packaging, digital platforms and merchandise.