I created this brand logo for Fujinoma, an accommodation in Yamanashi.

The design brings together the view of Mount Fuji seen from the property and the traditional ranma detailing found in Japanese architecture, expressing the surrounding landscape through a single, refined symbol.

The circular composition draws on the visual structure of Japanese family crests, balancing contemporary minimalism with a distinctly Japanese sense of character. By simplifying the silhouette of Mount Fuji and allowing generous negative space, I created a calm and highly versatile identity.

The mark was designed to work naturally across signage, printed materials, noren curtains and interior applications, allowing the identity to become part of the overall guest experience.

Rather than simply illustrating a Japanese landscape, the aim was to create a symbol that represents the atmosphere, story and sense of place unique to Fujinoma.