The visual identity for FILTER SUPPLY was developed around the relaxed and approachable character often associated with Australian coffee culture.

Rather than relying on a literal coffee-related symbol, the logo uses a simple, distinctive form and considered negative space to create an identity that feels contemporary, understated and memorable.

The mark was designed to remain recognisable across a wide range of applications, from cups and packaging to printed materials and signage, while retaining a strong presence even in a single-colour format.

Some of the applications shown are conceptual mock-ups created to demonstrate how the identity could work across different brand touchpoints.