DESIGN STORY
For Kome no Nakaya, a Japanese rice farm, I created a logo based on the visual language of traditional Japanese family crests.
The symbol combines ears of rice, representing the brand itself, with the client’s traditional seven-star family crest. Together, they express a connection to Japan’s agricultural heritage and the care devoted to producing high-quality rice.
By arranging the elements within a circular composition, I created a sense of stability and unity, while the flowing rice ears introduce a feeling of natural vitality and abundance.
The balance of linework and negative space was carefully refined so the logo remains clear and distinctive even in a single colour, allowing it to work consistently across rice packaging, printed materials, signage and digital applications.
LOGO

